Working as a basketball scout fulfilled a childhood dream and left me with a lot of colorful stories.
I didn’t anticipate how much it would teach me about building a successful business.
There’s a HUGE misconception in basketball scouting that even some veteran scouts fall victim to.
They think it’s just about looking at a player in isolation and assessing their individual strengths and weaknesses.
Now, you can do that, and even have some success.
The same is true in business.
There are a lot of people who manage a successful product launch or get fully booked doing service work.
But then they get stuck.
There’s a simple truth in there that they’re missing.
It’s all about how the pieces fit together.
A player is not a team and a product is not a business.
I became a good scout when I started constantly asking how a player would fit in to a particular team with specific other players around them.
In short, If this player were on this team, how good would they be?
That’s how you actually evaluate the results you’re going to get.
Someone might not be the best player in isolation but they could well be the one to best complement a specific team.
A similar situation unfolds in your business.
You might have really good blog posts and a great product, but if your articles don’t actually relate directly to helping the kind of people who might purchase your product, your pieces don’t fit.
And you’re not making the most of what you have.
This is how you end up with wasted time and effort — and a business where pieces don’t quite fit together.
Maybe you feel that already but haven’t quite known what to do.
There’s a lot of well-meaning advice out there about what some people think are the objective right things for a business like yours to do.
But when we look at your business, we see that it has different parts.
Some of them might be missing right now, or not quite fitting together.
When you’re out there looking for help, what you need is to fill the missing pieces in your particular business.
You don’t need to hire an expensive consultant to give you one-size-fits all advice, or to continue to chain yourself to your chair and pump out blog post after blog post.
What you need is help identifying the way the particular pieces in YOUR business need to fit together so that you can have the kind of aligned business you’ve been dreaming of — one where everything just WORKS.